Targeted Traffic From Web Directories
Article by Ken Anderson, published in Web Directory Digest.
Web directories will typically offer far fewer results for whatever it is that a user might be seeing, but their results are highly relevant, particularly when a user navigates to the correct category or subcategory of the topic they are seeking.
In response to a query, a search engine might deliver 50,000 results, while a web directory might have only ten sites on that topic listed, but you will seldom find ten highly relevant results on the first page of a search engine results in page, and people seldom look beyond that.
Because organized web directories offer more relevant results, the visits that you receive from a web directory will have a much lower bounce rate.
This is because web directories produce targeted traffic, and people who are interested in what you have are more likely to make a purchase, to subscribe, or do whatever else is that you would like them to do.
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